Brand Essence: Characters in Motion

The Oaklander Hotel in Pittsburgh, Pennsylvania is part of the Marriott Autograph Hotels Collection.

Strategy
Naming
Identity
Graphic palette
Collateral
Brand guidelines

In collaboration with dash design

Brand essence: Advanced Science + Healing Ayurvedics

Strategy
Identity
Graphic palette
Packaging design

This collection of one-pagers for W.K. Kellogg Foundation employed a branded set of graphics as a system. The system and its graphic elements that were developed were applied across several sheets so they could be easily used separately or together while continuing to engage from one sheet to the next.

Content developed by Loren Berlin

Brand Essence: Made with Love. Backed by science.

UpSpring went through a brand refresh starting in 2021. Redesigned logo and packaging started rolling out in 2022. The first products to launch from the line are milkflow chocolate drink mix and Shrinkx Belly postpartum belly wrap. We plan to update as other SKUs roll out.

Strategy
Logo
Packaging
Photo direction
Brand graphics

Brand Essence: The Bookie

The Vig is a hotel restaurant in Providence, Rhode Island that is an upscale sports bar.

Strategy
Naming
Identity
Graphic palette
Collateral

In collaboration with dash design

Brand Essence: Time Redefined

12 is part of Marriott Hotels Autograph Collection and has 2 locations in Atlanta, Georgia: Midtown and Downtown.

Strategy
Naming
Identity
Graphic palette
Collateral
Brand guidelines

Designed in collaboration with dash design

Brand Essence: Home Empowerment

Modernize is a home improvement company which pairs homeowners with services to upgrade their homes with new roofing, solar power, windows, and HVAC.

Strategy
Naming
Identity
Graphic palette
Focus groups
Brand guidelines

Brand Essence: Digitize + Connect

eso is a software company dedicated to improving the digital connection between EMS, fire departments and hospitals.

Strategy
Identity
Graphic palette
Collateral
Digital assets

Brand Essence: Bold + Fun + Friendly

Magic Crumbs is a line of flavored panko bread crumbs designed to inspire the chef with its endless possibilities.

Strategy
Identity
Packaging
Collateral
Digital assets

Brand Essence: High Style On-the-Go

Pollyseon is a line of carry cases designed for professional hair stylists.

Strategy
Identity
Graphic palette
Hang tags
Collateral

These Revlon items were designed as part of new initiatives at the time. They were either to refresh existing products or to bring limited edition items to market.

Branding
Signage
Product design (caps)
Packaging
Makeup textures

Brand essence: Science + Beauty

Development of packaging concepts for focus groups that communicate the varied scientific technologies within the Olay Professional line. Easy navigation within the product line was also an important element to consider.

packaging design

In collaboration with Hirst Pacific

New can design 2003
Brand Essence: Party in a can

The new can developed in 2003 was designed to attract a hip, cool audience without alienating its current consumer base. Carbonation was reinterpreted as confetti and the classic ribbon was given texture for a bit of an edge.

Strategy
Logo refresh
Packaging graphics
Graphic support palette

World Cup
Brand Essence: Fan Refreshment

We developed a palette of graphics which conveyed the relationship between Coca-Cola and the fans while simultaneously capturing the shared spirit of the brand and the event.

Graphic elements
Guidelines

Brand Essence: Breakout: Leading you to discovery & adventures in the outdoors.

A flexible identity system was created for this outdoor adventure store for use on various sized products as well as retail graphics and signage. The organization of information on product packaging and hang tags provides the ability for the customer to navigate throughout the store with confidence.

Brand identity
Brand graphics
Packaging
Brand collateral
Retail and environmental graphics